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Reinventing the Entrepreneur: Turning Your Dream Business into a Reality
book

Reinventing the Entrepreneur: Turning Your Dream Business into a Reality

by MaryEllen Tribby
September 2013
Beginner
288 pages
6h 5m
English
Wiley
Content preview from Reinventing the Entrepreneur: Turning Your Dream Business into a Reality

Contents

Acknowledgments

Introduction: Turning Someday into Payday

Part One: The Who and the Why

Chapter 1: Idea Brainstorming: Fun, Fast, and Easy

Discover the Three “P’s”: Passion, Purpose, and Profits

Is It Sellable?

Quick Start Summary

Chapter 2: Markets versus Topics: Understand the Difference and Prosper

Starting Small Is Better

Chapter 3: Determining Market Size: Easy as the Three Bears—It’s Got to Be Just Right

Where’s There’s a Good Question, There’s a Great Answer

Chapter 4: Your Subscriber Avatar: Knowing Your Ideal Customer

Birds of a Feather Flock Together

Chapter 5: Competitive Analysis: The Direct and Indirect

Two Is Better Than One

Quick Start Summary

Part Two: Anatomy of Your Business

Chapter 6: A Proven Business Model: If It Ain’t Broken . . .

The Pros and Cons of Each Business Model

What’s a Guru?

No Face—No Name

Show Me the Money

Chapter 7: Naming Your Inbox Magazine: It’s Got to Be Good!

A Name Can Make You or Break You

Give the People What They Want

Give It a K.I.S.S.

Chapter 8: Design and Frequency: It’s All about Engagement

When, Oh When

Plain Text or HTML—What?

Let’s Push It!

It Needs to Be Actionable and Useful

Stick to Your Guns

Your Panache

Chapter 9: Software and Systems: Technology Made Easy

The Bad You Need to Know

You Want to Stay Single

Websites Have Never Been Easier

Opt Them In—Send It Out

Chapter 10: Don’t Wait: Action You Can Take Right Now

Action Step 1

Action Step 2

Action Step 3

Action Step 4

Action Step 5

You Are on Your Way!

Part Three: ...

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Publisher Resources

ISBN: 9781118584583Purchase book