Introduction
This book explains the role of relationship management for personal as well as business customers and demonstrates what it is customers are looking for from both their bank and their relationship manager. It describes the skills required to do the job as well as the competences needed that will enable you to have a successful career in relationship management.
It details the different types of customers you will encounter and the products and services they require.
The book also discusses what happened before, during and after the global financial crisis of 2007–09. It explains how regulators, legislators and the banks themselves are repositioning the banking sector, so that the events that damaged the reputation of banks and bankers ...
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