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Relationship Management in Banking
book

Relationship Management in Banking

by Steve Goulding, Richard Abley
October 2018
Intermediate to advanced
400 pages
9h 20m
English
Kogan Page
Content preview from Relationship Management in Banking

07

Tools and techniques to help relationship managers

This chapter reviews a variety of tools and techniques that can help relationship managers to help their customers, by understanding their customers better.

LEARNING OBJECTIVES

By the end of this chapter you will be able to:

  • describe a number of macro-analysis tools (at a market and organizational level);
  • analyse businesses and sectors using a number of micro-analysis tools and techniques (at a market and organizational level);
  • apply and develop the tools to encourage and stimulate debate with customers and prospects;
  • assess the management capability of an organization.

Introduction

There are a number of tried and tested tools and techniques traditionally used by relationship managers ...

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Publisher Resources

ISBN: 9780749482848