October 2018
Intermediate to advanced
400 pages
9h 20m
English
Content preview from Relationship Management in Banking
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ACTIVITY 4.1
Read the following report by Information Age entitled Cybercrime and the Banking Sector: Top threats and secure banking of the future. Then answer the following questions in writing before referring to the answers in Appendix 4.1. You will find the report at: http://www.information-age.com/cyber-crime-banking-sector-123464602/
- Why are banks such a lucrative target for cybercrime?
- What is one of the biggest threat banks face?
- In what ways do cybercriminals obtain sensitive data on bank customers?
Customer relationship management (CRM) systems
Technology is not just about channel strategy; it is also prevalent in relationship and marketing strategies. Customer relationship management (CRM) unites the potential of new technologies ...
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