Relationship Management in Banking

Social responsibility    An ethical framework that acts for the benefit of the society in which an organization operates.

Product governance

Delivering the right outcome for customers is critical and that means replacing the ‘product push’ sales approach of the past with a much more thoughtful and transparent ‘product life cycle’ approach. In the context of achieving the right long-term outcome for customers, banks need to move from a product push to a product life cycle approach.

Regulators in the UK have already been emphasizing the importance of the product life cycle approach. To achieve an approach focused on customer outcome banks need to access and make use of all the right data about customers to make an informed sales decision. ...