October 2018
Intermediate to advanced
400 pages
9h 20m
English
Content preview from Relationship Management in Banking
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06
The role of the relationship manager
This chapter reviews what is meant by the term ‘relationship management’ and how this is applied to retail and business customers. We will examine the attributes a relationship manager needs to have when meeting customer needs and expectations.
By the end of this chapter you will be able to:
- analyse the differences between a salesperson and a relationship manager;
- evaluate the impact of technology on the relationship management role;
- describe the life cycle stages of both retail banking customers and business customers;
- evaluate the differences between skills and competences;
- assess the benefits of working as a team.
Introduction
Relationship management in banking is of prime importance, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.