Rules of Everything

RULE 2

Never let anyone know how hard you work

Look at someone like Richard Branson. He is always seen as playing, flying balloons, living on a converted barge, flying to the States. You never see him sitting at a desk, answering phones, doing paperwork. But at some time during his working day that is exactly what he must do. We just don’t get to see it. Thus we think of him as the business playboy, the happy-go-lucky entrepreneur, the devilish entertainer. It’s a neat image and one that he seems very happy to go along with – and why not?

This is the sort of image the intrepid Rules Player wants to cultivate – suave, easy, relaxed, languid, in control and very chilled. You never run, never panic, never even seem to hurry. Yes, you may stay up ...