Rules of Life, The, 4th Edition

RULE 32

Life can be a bit like advertising

Someone once said that half of the money he spent on advertising was wasted but he didn’t know which half.^* His point was of course that if you can’t tell which half, then you have to keep on doing the whole lot, fully aware that not all of it will produce rewards. Life is a bit like that. Sometimes it seems so unfair. You put in loads of effort and get nothing back. You’re polite to people and everyone seems rude back. You work up a sweat and others cruise it. Well, you have to keep on doing the 100 per cent because you don’t know which bits will pay off. I know it isn’t fair but then life isn’t. Your efforts will be rewarded eventually but you’ll probably never know which efforts are being rewarded ...