Rules of Thinking, The

RULE 40

Train your brain

If you have a current project you want to get creative about – you might even have turned to this page for that reason – I hope you’ll find the next few Rules useful. However, what you really want is to become a true creative thinker who comes up with ideas big and small on a daily basis. Whether you’re launching a business or just getting experimental with a recipe, you want this stuff to be second nature.

Of course, that means you need to practise. It’s no good reading a Rule or two here, coming up with a genius idea, and then not using your creative brain cells again until the next big challenge comes along. That’s like teaching your dog to sit and then never asking it to sit until, years later, you need it to sit ...