RULE 45
Spot the box
Lots of people will exhort you to ‘think outside the box’. There are plenty of strategies for doing so and lots of them are great, productive, really helpful. What most of them fail to do, however, is to identify or describe the ‘box’ you’re supposed to be removing yourself from.
In broad terms of course we know what it is. The box represents rigid thinking along the usual furrows that will lead to the same places those furrows always lead to. But what is it, specifically – in terms of the individual project or creative exercise you’re engaged in right now?
The answer to that question is going to be different every time. But do you ask it? That’s where the strategies seem to be missing a page, and it’s an absolutely crucial ...
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