Rules of Thinking, The

THINKING CREATIVELY

This is the fun stuff. You’re designing a new product, or organising a party, or decorating a house, reorganising your workload, planning a holiday, or producing a piece of music. You’re waiting for your muse to appear … However, while you’re waiting for inspiration to strike, you could actually think your way there instead. As Thomas Edison said, ‘Genius is 1 per cent inspiration and 99 per cent perspiration.’ You don’t need my help with the inspiration, but I can point you in the right direction for the other 99 per cent.

I’ve watched some brilliant creative thinkers at work, I’ve talked to them, I’ve seen how they operate at first hand. And over the years I’ve come to understand the unspoken Rules they follow to free ...