RULE 44
There are no rules
Fasten your seat belt, we’re about to do some serious thinking. On second thoughts … don’t fasten your seat belt. If you start putting constraints on your thoughts, you can’t let them roam freely however and wherever they choose. And that is the key to creative thinking. Even the most unlikely paths, the most unpromising ideas, the most unexpected thoughts can lead to that moment of enlightenment that you’re after.
Listen, if you save one part of your brain to run a commentary on your creative thoughts – ‘That’s a stupid idea’, ‘That’ll never work’, ‘Yeah, right, how will you get anyone else to agree to that?’ – you’re doomed. Time enough for all that later, once you’ve arrived at an idea (or several) worth analysing ...
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