CHAPTER 3
You Can’t Effectively Run a Sales Team when You’re Buried in Crap
Be forewarned. I’m a rather emotional guy, and after reviewing my notes for this chapter, I am already angry! The barbs that follow are directed squarely at the senior executive to whom the sales manager reports. But before I begin the tirade, allow me to let you in on one of the dirty little secrets of my consulting practice.
It’s Not Rocket Science: Little Effort = Little Results
I get brought into all kinds of companies to help improve the sales effort. On the rare occasion, senior leadership at a high-growth company with a very healthy sales organization will bring me in to help them get to the next level. That’s truly a joy and a treat. But as I mentioned, it’s also ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access