FOREWORD
In a recent LinkedIn Pulse article, a CEO in the tech industry declared that he would never again hire salespeople. The post went viral to cheers and jeers, and was viewed and shared hundreds of thousands of times on LinkedIn.
While the premise of the article was absurd, it clearly struck a nerve and brought to the surface highly charged emotions, including a deep animosity toward sales in general. It also revealed how desperate businesses are for a solution to the #1 problem plaguing twenty-first century companies: underperforming salespeople in dysfunctional and sub-optimized sales organizations.
Sadly, many of the problems that front-line sales management and senior executives face with their sales organizations are self-inflicted. ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access