CHAPTER 16
Sales Leaders Chase Shiny New Toys Searching for the Magic Bullet
We’re all suckers for the quick fix, and if those of us in sales leadership roles were truly honest, we’d have to admit that we might be the biggest suckers of all. Good sales leaders are all about return on effort and return on time. When we hear about a new methodology or tool promising more results with less effort, you better get out of our way, fast, because here we come in droves!
While sales leaders have likely always had this tendency, the danger (and resulting chaos) today is that new technology has enabled lighting-fast development, promotion, and proliferation of new tools and toys. The perpetual barrage of new sales ideas, theories, processes, and tools combined ...
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