CHAPTER 7
Sales Suffer when the Manager Wears the Fire Chief’s Helmet
It’s pretty common to see the sales leader play a number of roles. In most cases, I don’t think that it is as much due to the hero complex discussed in the previous chapter as it is because sales managers tend to be highly driven and possess useful talents. Most are more than willing to wear a variety of hats and contribute as needed.
Looking for someone to emcee the all-company meeting or serve as host of the annual awards dinner or company holiday party? Who better than the sales leader? The executive retreat is coming up and HR needs someone to lead the team-building exercises? Of course the VP of Sales fits the bill. Honestly, those are great uses for the head of sales ...
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