January 2015
Beginner
112 pages
2h 18m
English
Content preview from Sales Success (The Brian Tracy Success Library)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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SEVEN
Develop Competitive Advantage
The most important factor in successful selling is the development of a competitive advantage. For you to sell successfully, customers must be convinced that what you offer is superior and more desirable than the offerings of your competitors. Differentiation is the key to sales success.
What is your competitive advantage today? What makes your product superior to any other similar product in the minds of your customer?
Your Area of Excellence
What is your area of excellence? What does your product or service offer to a customer that makes it the most desirable choice, all things considered? What is the main benefit of buying and using your product or service that makes it a better choice than that of any of ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.