January 2015
Beginner
112 pages
2h 18m
English
Content preview from Sales Success (The Brian Tracy Success Library)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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TWELVE
Three Keys to Persuasion
Psychologists have identified a variety of things that you can do to speed up the decision-making process that leads to a sale. In the normal buying process, the prospect sees and talks to the salesperson, often several times, and then carefully considers the pros and cons of buying or not buying. After what is often an extended process, the customer will finally come full circle to the point of agreeing to purchase your product or service.
Use Proven Sales Triggers
However, researchers have found that there are certain psychological “triggers” that you can pull in the sales conversation that will cause the customer to buy from you almost immediately. These triggers are used in most successful marketing and advertising ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.