January 2015
Beginner
112 pages
2h 18m
English
Content preview from Sales Success (The Brian Tracy Success Library)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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THIRTEEN
Make Effective Presentations
The presentation is the “inner game” of selling, where the actual sale is made. It is during the presentation when you transform a skeptical or reluctant prospect into a committed customer.
An effective presentation can increase your sales by several times over an unplanned and uncoordinated explanation of your product or service.
Once you have determined that the prospect needs the product, can use the product, can benefit from the product, and can afford the product, it is time to persuade the prospect to take action.
Fully 95 percent of presentations can be improved upon in some way. Keep working on your presentation until you sell successfully to a qualified prospect almost every time.
Follow a Logical ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.