Introduction
I have been in sales since I was 10 years old, when I began selling Rosamel beauty soap to earn my way to YMCA camp that summer. Ever since then, I have been studying, reading books, and trying to learn more about selling because I wanted to be successful at it, just as you do.
Early in my career, I began asking, “Why is it that some salespeople are more successful than others?”
Why is it that some salespeople earn more money, faster and easier, and make more sales? Why do they enjoy greater success, acquire better material benefits, such as cars, homes, and beautiful clothes, and achieve greater satisfaction from their careers while the great majority of salespeople underachieve and underperform?
The First Principle
Then I discovered ...
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