Chapter 7

Creating Communities

An Introduction to Creating Communities

Creating a community on your website is one of the most effective ways to keep your content fresh, and it also helps establish your site as an authority for your area of business. Moreover, communities help build trust and provide a venue for your visitors to become interested and educated about your products or services. Two of the primary approaches to building online communities are blogs and forums. Blogs provide an opportunity for you to position yourself as an authority, and also attract participation from your visitors by allowing them to comment and provide feedback on your blog posts. Forums provide an opportunity for multiple discussions to occur simultaneously ...

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