Service Management: An Integrated Approach to Supply Chain Management and Operations
by Cengiz Haksever, Barry Render
Preface
This book has been written to serve as a resource and reference book for professionals in service organizations. This text has been written from a multidisciplinary perspective. Discussions of topics blend concepts, theory, and practice from fields such as operations, marketing, international management, economics, strategy, psychology, human resources, and management science. The authors believe a multidisciplinary approach is best for efficient and effective management of service organizations and their operations.
The book can also be used as a textbook for college-level courses such as Service Management or Service Operations Management with its companion textbook. Although Parts I and II present nonquantitative material, Parts III ...
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