Chapter 3
Sourcing Products and Identifying Sales Channels
IN THIS CHAPTER
Choosing trending products for your Shopify store
Exploring different sales channels
Dropshipping products through your online store
Make no mistake, it’s rare to succeed in ecommerce without a great product, and a great product is one that fills a gap in the market or solves a problem for your customer.
Many online retailers sell a generic line of products, such as clothing, without really identifying their niche in the market, which is why I’m going to help you find the products that you can take to the bank!
In this chapter, I give you some tools to check if your product ideas are trending up — meaning you are supplying a product that is in demand. Luckily, Shopify provides some great resources for new online business owners to help get your creative juices flowing so you can find products that sell, so I share some advice on using these resources.
To ensure you have a good handle on all the channels through which you can sell your awesome products, I also review the different styles of selling (business to business, business to consumer or direct to consumer) so you can decide which route is best for ...
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