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Smashing Logo Design: The Art of Creating Visual Identities by Gareth Hardy

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Part II: Designing a Logo

Chapter 4: Communicating with Your Client: The Design Brief

Chapter 5: Conducting Preliminary Research

Chapter 6: Conceptualizing a Logo

Chapter 7: Getting Your Ideas On-Screen

Chapter 8: Turning to Typography

Chapter 9: Playing with Layout

Chapter 10: Considering Color

Chapter 11: Presenting Your Designs to Your Client

Chapter 12: Preparing Source Files

Chapter 13: Setting Logo Usage Guidelines

Chapter 14: Avoiding Common Logo Design Mistakes

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