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Smashing Logo Design: The Art of Creating Visual Identities

Name: Smashing Logo Design: The Art of Creating Visual Identities
Author: Gareth Hardy
ISBN: 9781119993568

by Gareth Hardy

June 2011

Beginner

304 pages

9h 28m

English

Wiley

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Content preview from Smashing Logo Design: The Art of Creating Visual Identities

Part II: Designing a Logo

Chapter 4: Communicating with Your Client: The Design Brief

Chapter 5: Conducting Preliminary Research

Chapter 6: Conceptualizing a Logo

Chapter 7: Getting Your Ideas On-Screen

Chapter 8: Turning to Typography

Chapter 9: Playing with Layout

Chapter 10: Considering Color

Chapter 11: Presenting Your Designs to Your Client

Chapter 12: Preparing Source Files

Chapter 13: Setting Logo Usage Guidelines

Chapter 14: Avoiding Common Logo Design Mistakes

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Smashing Logo Design: The Art of Creating Visual Identities

by Gareth Hardy

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.