Chapter 19: Emblems and Characters

The final chapter of the showcase section presents emblems or logos featuring illustrated characters. Emblems are sometimes confused with wordmarks because they sometimes include a word or series of words, but they’re enclosed in or surrounded by an assisting shape. Emblems also may include pictorial elements, including illustrated characters.

Avenue Coffee

Designer: Wizemark (Backa Palanka, Serbia)

Web: www.wizemark.com

Lee Jackson

Designer: Roy Smith (Norwich, England)

Web: www.roysmithdesign.com

Hoppenia Wild Games

Designer: Sergey Babenko (Kiev, Ukraine)

The Nelson

Designer: Wizemark (Backa Palanka, Serbia)

Web: www.wizemark.com

See:evil

Designer: Gareth Hardy (Birmingham, England)

Web: www.downwithdesign.com

Chicken Hut

Designer: Oronoz Brandesign (Chihuahua, Mexico)

Web: www.alanoronoz.com

Ember

Designer: JamFactory (Bristol, England)

Web: ...

Get Smashing Logo Design: The Art of Creating Visual Identities now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.