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Soft Landing: Airline Industry Strategy, Service, and Safety by Andrew R. Thomas

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The Future Is Now

“If it moves, tax it. If it keeps moving, regulate it. And if it stops moving, subsidize it.”

—Ronald Reagan, on how government keeps expanding

The overarching themes involved in the manufacturing of aircraft today are the same ones that have dominated the entire airline industry since its inception. Think about it this way: the airlines are the customers who ultimately purchase the planes. We know how unprofitable the airlines are and how historically unstable the industry has been. So how is it that manufacturers, with all of their massive overhead and fixed costs, can sustain themselves when their customers are some of ...

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