October 2011
Intermediate to advanced
220 pages
6h 5m
English
Content preview from Soft Landing: Airline Industry Strategy, Service, and Safety
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Flying in Our Future
“Do I contradict myself? Very well, then, I contradict myself; I am large—I contain multitudes.”
—Walt Whitman
When put together, I believe the details in the previous chapters explain how the airline industry is set up for a soft landing. This is not an empirical conclusion. A system that is as complex and variable as the global airline industry is not best explained by statistical findings and conclusions. Sure, numbers can tell us a lot, like the overall size of industry losses, passenger load factors, etc. But how can we effectively measure intangibles like stability, personal convenience, and indispensability, as ...
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