Ticket Prices After Deregulation and Before 1992Recession, Desert Storm, and the Summer of ’92Air Travel Becomes a CommodityWhat about First Class and Business Class Passengers?Where Is the Soft Landing?The Expectation Gap and Air TravelUnbundling of Different Products and ServicesLeveraging Technology and Regaining ControlImproving Passenger Load FactorsSo What Does This Mean for Passengers?