8 software Quality assuranCe
the returns for the quality product are high. Everyone appreciates best
quality. Also quality provides:
• e potential for an increased profitability
•
C
onsumers expect and deserve quality in return for the
money they pay
•
Q
uality builds up the brand and makes the product more
profitable
e winner of the quality game gets the attention and the sales.
• Better quality leads to
•
In
creased production
• Lower warranty costs
•
L
ower marketing costs
• Fewer surprises
•
P
ositive customer experiences delight the consumer and lead
to additional sales.
Lack of Quality Is the Reason for Failure
Although discussion on the details for failure is not focused, certainly,
failure is the quality issue, and we also would like to share f ...