This chapter focuses on one of the key quality management principles discussed in chapter 5, data-based decision making. This chapter deals with the analyses of both quantitative and qualitative data and its synthesis with human judgment to make good decisions. We believe helping people make data-based decisions will positively impact each executive role we listed in chapter 1. The purpose of this chapter is to:
• Understand why making decisions based on data is so key to an organization.
• Learn how to define and collect high quality data.
• Learn basic and moderately ...