January 2018
Beginner to intermediate
152 pages
2h 57m
English
Content preview from Strategy Plain and Simple
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Forecasting market demand
It’s better to have the wind at your back than in your face.
Unattributed
How big is the market your firm is addressing? What factors have been influencing demand growth? How are these factors changing? By how much will demand grow in the future? What are the risks?
These are the questions you need answers to. And you need to answer them for each of your main business segments – those you have already identified.
Sizing the market
Size is important.
Without market size you may find it hard to gauge market demand growth. And you certainly will not know market share. Without market share, it is hard to judge competitive position. Then you may find it hard to draw up a winning strategy.
The larger your company, the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.