Ten books to read next
Clayton M. Christensen (1997) The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, Harvard Business School Press. How a firm can do everything right, yet still be destroyed by a disruptor.
Collins, J. (2001) Good to Great: Why Some Companies Make the Leap … and Others Don’t, Random House Business. How vision and big, hairy, audacious goals drive business success.
Evans, V. (2013) The FT Essential Guide to Developing a Business Strategy: How to Use Strategic Planning to Start Up or Grow Your Business, FT Publishing. The original version of this book, with greater detail and a full case study throughout the book.
Evans, V. (2016) KISSTRATEGY: A Keep-It-Simple Guide on How to Build a Winning Strategy ...
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