January 2018
Beginner to intermediate
152 pages
2h 57m
English
Content preview from Strategy Plain and Simple
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The Strategy Pyramid
In this book I have applied the KISS principle (Keep it simple, stupid) to strategy development. In earlier books, Key Strategy Tools (2012) and The Financial Times Essential Guide to Developing a Business Strategy (2013), I set out a more comprehensive strategy development process called the Strategy Pyramid.
This consisted of nine building blocks (see the figure below):
- Knowing your business.
- Setting goals and objectives.
- Forecasting market demand.
- Gauging industry competition.
- Tracking competitive advantage.
- Targeting the strategic gap.
- Bridging the gap with business strategy.
- Bridging the gap with corporate strategy.
- Addressing risk and opportunity.
The strategy pyramid is a rational, coherent and proven approach ...
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