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Strategy Plain and Simple
book

Strategy Plain and Simple

by Vaughan Evans
January 2018
Beginner to intermediate
152 pages
2h 57m
English
FT Publishing International
Content preview from Strategy Plain and Simple

Introduction

In the introduction you will find:

On plain and simple strategy

Simplicity is the ultimate sophistication.

Leonardo da Vinci

First things first. Why should you, an entrepreneur or manager, draw up a strategy? What is it? Why does your firm need it?

The answer is simple: strategy is what you need to get your business from where you are today to where you want it to be in a few years’ time.

But, you might say, why do I need a strategy to do that? The business can just carry on what it is doing now, maybe introduce a new product here, enter a new market there and, in three years’ time, we should have larger profits than we have today. ...

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Publisher Resources

ISBN: 9781292218151