Strategy Plain and Simple

Introduction

In the introduction you will find:

• On plain and simple strategy
• Getting ready – knowing your business
• Getting ready – taking aim

On plain and simple strategy

Simplicity is the ultimate sophistication.

Leonardo da Vinci

First things first. Why should you, an entrepreneur or manager, draw up a strategy? What is it? Why does your firm need it?

The answer is simple: strategy is what you need to get your business from where you are today to where you want it to be in a few years’ time.

But, you might say, why do I need a strategy to do that? The business can just carry on what it is doing now, maybe introduce a new product here, enter a new market there and, in three years’ time, we should have larger profits than we have today. ...