January 2018
Beginner to intermediate
152 pages
2h 57m
English
Don’t be afraid to take a big step. You can’t cross a chasm in two short jumps.
David Lloyd George
You have identified and targeted the strategic gap. Now you need to bridge it.
We will start with business strategy only and examine this in five sections:
We start with the generic strategies.
Three generic business strategies have been with us since the early 1980s and should still form the starting point in your strategy development – see the figure below.
They are strategies ...
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