Strategy Plain and Simple



Bridging the gap: business strategy

Don’t be afraid to take a big step. You can’t cross a chasm in two short jumps.

David Lloyd George

You have identified and targeted the strategic gap. Now you need to bridge it.

We will start with business strategy only and examine this in five sections:

1. Opting for a generic strategy.
2. Strategic repositioning and shaping profit growth options.
3. Grouping into strategic alternatives.
4. Making the strategic investment decision.
5. Bridging the gap for a startup.

We start with the generic strategies.

Opting for a generic strategy

Three generic business strategies have been with us since the early 1980s and should still form the starting point in your strategy development ...