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Success in Innovation by Jan Verloop

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Acknowledgments

This book is based on the experience from the innovation projects I have been involved in one way or another over the past 15 years. Experience is a critical factor for success and that is why this book contains many case studies. However, case studies about successes are numerous and easy to find, but case studies about failure are fairly rare. There are case studies from large companies that became world news, and I have used a number in the text, but case studies about failures by start-ups are more or less non-existent.

Therefore, I am very grateful to the people who have helped me by finding and writing these stories. For obvious reasons, the stories about recent unsuccess are anonymous, and I can only mention the names ...

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