May 2014
Beginner
272 pages
5h 11m
English

This chapter speaks to engineers, scientists, and other smart folks who may be brilliant at what they do but are challenged in getting nonspecialists informed, let alone excited, about a technical subject. Bad writing or ineffective speaking can kill your project before it gets off the launch pad. If you can't articulate your message in a way that your audience can comprehend, you can't expect them to share your enthusiasm—let alone write a check. Too many technically minded folks don't get it that their brilliance can be overlooked if it's not understood.
If this describes you—please take action before an important ...
Read now
Unlock full access