May 2014
Beginner
272 pages
5h 11m
English
Content preview from Supercommunicator
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Contents
Introduction: An Elephant Named Digital Communication
PART IHOW DIGITAL TECHNOLOGY IS CHANGING COMMUNICATION
2. The Dawn of the Multimedia Age
4. Digital Media Changes the Way We Experience Information
5. Finding the Right Medium to Deliver Your Content
6. Why Smart People Misread Their Audiences
7. Learning About Your Audience
8. Addressing Multiple Audiences
9. Researching Cultural Issues
10. If You Are Not a Subject Expert…
11. Advice for Content Experts
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