Skip to Content
Supercommunicator
book

Supercommunicator

by Frank J. Pietrucha
May 2014
Beginner
272 pages
5h 11m
English
AMACOM
Content preview from Supercommunicator

LEAD WITH A STORY

A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

by Paul Smith

Don't miss Lead with a Story by Paul Smith [ISBN 978-0-8144-2030-0; also available as an ebook]. Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Think on Your Feet

Think on Your Feet

Jen Oleniczak Brown
Rewired

Rewired

Eric Lamarre, Kate Smaje, Rodney Zemmel
Accelerate

Accelerate

Nicole Forsgren, Jez Humble, Gene Kim

Publisher Resources

ISBN: 9780814433683