images

The Power of Personalization

How much money does your doctor take from pharmaceutical companies? Fortunately, my general practitioner's practice only received $750 in 2010 and another $750 in 2011. But there are many other medical professionals who make a hefty sum pushing pills from drug companies. A Nashville psychiatrist, for example, earned over a million dollars since 2009 chatting up products from four different pharmaceuticals to thousands of medical professionals at lectures.2 It's a nice addition to his financial portfolio, but not an entirely ethical action, as he never divulged his financial relationships with the four companies.

Get Supercommunicator now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.