The African Wildlife Foundation (AWF), together with the people of Africa, work to ensure the wildlife and wild lands of Africa will endure forever.
Founded in 1961, this global conservation organization operates in three unique but overlapping areas: conserving wildlife, protecting land, and empowering people.
Its unique approach to conservation is to protect areas that serve as ecological and economic anchors of much larger landscapes. One such area, the Masai Steppe Heartland, is home to the Serengeti plains of East Africa and the annual wildebeest migration.
It is with deep gratitude for its commitment and dedication to the wildlife and wild lands of Africa, that a percentage of each sale of Surviving Your Serengeti will go to the AWF.