Selling in-app purchases
In-app purchases have grown at an astounding rate since Apple launched the App Store. Love them or hate them, in-app purchases are a winning monetization strategy that works for many developers and companies. When implemented well, in-app purchases encourage players to spend extra time with your game and explore every expanse and subplot.
On the other hand, in-app purchases can corrupt gameplay for the sake of monetization. There are entire books on the subject of using psychological gameplay tricks to keep players hooked on in-app purchases, and we have seen this style used a lot in the App Store (with financial success). Still, it is possible to create an in-app purchase system that is both successful and healthy for ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access