CHAPTER 10 
Case Study: Corporate Office Relocation as a Talent Management Strategy
Volkswagen Group of America Moves Its Headquarters to Shake Up the Talent Pool
Dave Bruce, general manager, human resources, Volkswagen Group of America (VWGoA), shared his experiences with using a corporate home office move as a talent management strategy. Dave, in addition to his day job as an HR business partner, was the project leader for this huge effort. He describes this initiative as “not just a change in address, but a change in attitude, a change in culture, ...
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