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The AMA Handbook of Business Documents by Jennifer WAUSON, Kevin WILSON

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BUSINESS PLAN

A business plan is a proposal for new business or a strategy for expanding an existing business. A business plan includes (Figure 20):

image A detailed description of the product or service.

image Technical background information that explains the technologies involved.

image A discussion of the market for the new product or service, including how it compares to existing products and services currently available.

The sales of comparison products or ...

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