Contents - The AMA Handbook of Business Letters, 4th Edition [Book]

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Contents

Preface to the Fourth Edition

PART I. The Basics

Approaching This Book

Approach of This Book

Chapter 1. Planning the Letter

Researching the Facts

Analyzing the Subject and Reader

Knowing Your Objectives and How to Accomplish Them

Chapter 2. Components of an Effective Letter

Language—Clarity Versus Ambiguity

Tone—Personality

Focus of Attention—The “You Attitude”

Chapter 3. Structure: The Parts of a Letter

Personal or Confidential Note

Continuation Sheets

Complimentary Close

Signature Block

Identification Line

Enclosure and Attachment Notations

Distribution Notation

Chapter 4. Appearance of the Letter

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