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Preface to the Fourth Edition
PART I. The Basics
Approaching This Book
Approach of This Book
Chapter 1. Planning the Letter
Researching the Facts
Analyzing the Subject and Reader
Knowing Your Objectives and How to Accomplish Them
Chapter 2. Components of an Effective Letter
Language—Clarity Versus Ambiguity
Focus of Attention—The “You Attitude”
Chapter 3. Structure: The Parts of a Letter
Personal or Confidential Note
Enclosure and Attachment Notations
Chapter 4. Appearance of the Letter
Full Block ...