PART I

The basics

All letters methinks, should be as freeand easy as one’s discourse,not studied as an oration. . . .

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—Dorothy Osborne (Lady Temple), letter to Sir William Temple, October 1653

Successful professionals know the importance of effective letter writing. You can’t have a good business relationship with customers if they don’t know what you’re trying to tell them in a letter. The services or products of a company can’t be marketed if a prospective customer is baffled by the service or product described. How can a salesperson expect to make a sale when, because of a muddled letter, the prospect can’t even understand what it is that’s ...

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