The BrainFriendly Workplace: 5 Big Ideas From Neuroscience That Address Organizational Challenges

CHAPTER 7

SCARF Model of Human Motivation

“Although a job is often regarded as a purely economic transaction, in which people exchange their labor for financial compensation, the brain experiences the workplace first and foremost as a social system.” —David Rock, Managing With the Brain in Mind

 

The Old Standard: Maslow’s Hierarchy of Needs

As we discussed in chapter 1, in the 1950s psychologist Abraham Maslow became known for introducing to the world’s scientific community—and ultimately, a much broader community—a model depicting what he ...