Chapter 1. The E-Commerce Phenomenon
It is hard to fail, but it is worse never to have tried to succeed. In this life, we get nothing save by effort. | ||
| --Theodore Roosevelt | ||
Despite the spectacular dot-com bust of a few years ago, the Internet has markedly changed the way we do business, whether it’s finding new streams of revenue, acquiring new customers, or managing a business’s supply chain. E-commerce is mainstream — enabling businesses to sell products and services to consumers on a global basis. As such, e-commerce is the platform upon which new methods to sell and to distribute innovative products and services electronically are tested.
The Web’s influence on the world’s economy is truly astonishing. The business world knows that the Web is ...
Get The Complete E-Commerce Book, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
