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The Complete E-Commerce Book, 2nd Edition
book

The Complete E-Commerce Book, 2nd Edition

by Janice Reynolds
March 2004
Intermediate to advanced
374 pages
10h 46m
English
CRC Press
Content preview from The Complete E-Commerce Book, 2nd Edition

Chapter 1. The E-Commerce Phenomenon

 

It is hard to fail, but it is worse never to have tried to succeed. In this life, we get nothing save by effort.

 
 --Theodore Roosevelt

Despite the spectacular dot-com bust of a few years ago, the Internet has markedly changed the way we do business, whether it’s finding new streams of revenue, acquiring new customers, or managing a business’s supply chain. E-commerce is mainstream — enabling businesses to sell products and services to consumers on a global basis. As such, e-commerce is the platform upon which new methods to sell and to distribute innovative products and services electronically are tested.

The Web’s influence on the world’s economy is truly astonishing. The business world knows that the Web is ...

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Publisher Resources

ISBN: 9781578203123