March 2004
Intermediate to advanced
374 pages
10h 46m
English
Content preview from The Complete E-Commerce Book, 2nd Edition
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Chapter 16. Marketing Your Website
The market is a place set apart where men may deceive each other. | ||
| --Diogenes Laertius | ||
Your new website is up and running, it’s time to inform the purchasing public. Marketing a web-based business is just as important as marketing a brick-and-mortar business. Even though a marketing plan is probably one of the most important elements of a successful business, it is usually the least thought of aspect of any new business. Formulate a strategic marketing plan. A properly instituted marketing plan gives your website an acceptance level far above the average website by providing a rational direction for your marketing activities.
The Marketing Plan
Creating a good marketing plan is the best thing that you can do to ...
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