Chapter 18. Logistics and Order Fulfillment
Better later than never, but better never late. | ||
| --Anonymous | ||
Sometimes e-commerce businesses forget that the Internet is just another channel from which business can be conducted. Granted it is unique in some ways, but many of the same rules apply, especially when it comes to logistics and order fulfillment.
One of the last functions in the chain of customer-centric processes is the fulfillment of the customer’s order. Ensuring that the customer’s order is picked, packed, and shipped accurately is the final step in the typical online shopping process.
As online sales continue to explode three factors put new pressures on a website’s order fulfillment systems:
The expansion of the product line offered to ...
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